(Team) — The operators behind the playbook

Senior operators
on every account.

No account managers in suits, no offshore execution. You get the same three people who built the playbook running the work — every campaign, every call, every quarterly review.

(Leadership) — Three founders, one playbook

London, UK

01 / LeadershipAlfie

Alfie Rowland

CEO & Founder

Founded Checkmate to fix what's broken in alternative-investment marketing: vague metrics, slow agencies, no accountability. Sets the playbook for every engagement and personally chairs the quarterly strategic review on every retained account.

StrategyClient leadGrowth

02 / LeadershipAsh

Ash Greaves

Creative Director

Concepts, scripts and the scroll-stopping creative that earns the click in the first second. Owns the brand language across every channel we run — and the conversion-first creative system every campaign is built on.

BrandCreativeConversion

03 / LeadershipCam

Cam Bennett

Sales Director

Your first conversation and last line of accountability. Closes the gap between what the funnel promises and what the boardroom needs — and translates pipeline math into commercial outcomes the C-suite can sign off on.

SalesPipelineCommercial

(Principles) — How we operate

Four rules we don't break.

Skin in the game

Performance-based commercials. If we don't hit your CPL targets, you don't pay. Aligned incentives from day one.

Senior on every account

No junior account managers, no offshore execution. The founders are in your Slack and on your calls — every time.

Transparent reporting

Live dashboards. Real-time CPLs. You see what we see — never a polished slide hiding a leak.

Specialists, not generalists

Six verticals. One playbook. We turn down work outside our zone — because pretending isn't a strategy.

(Studio) — How it feels to work with us

London · Remote-friendly

Small team. Big account.

We deliberately stay small. Every retained engagement gets the founders in the room — for the strategy call, for the build, for every quarterly reset. You're not getting passed to a junior the moment the contract is signed.

That structure is the difference between an agency that books retainers and one that compounds your pipeline.

Founders, on every account

Brands currently scaling

5,000+

Qualified leads generated

11d

Avg. time to first lead

(Hiring) — Want in?

We're not hiring.

By design. We grow when retained pipeline grows — never by stuffing the team to win bigger pitches. If that ever changes, this is where it'll appear first.

Become a client instead