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(Process) — From kick-off to compounding pipeline

A system,
not a guess.

Four phases. 90 days to compound. We don't run campaigns — we install acquisition systems. Below is exactly how the engagement plays out, week by week.

(01) — Diagnose
Week 0 · Free
01

Strategy Call

A £1,000 audit, given to you free — yours to keep either way.

A 60-minute working session, not a sales pitch. We pull your ad accounts, your funnel, your competitive set and your CRM data into one teardown. By the end of the call you know exactly where the leak is — and what it would cost to plug.

  • Funnel teardown across acquisition, conversion and retention
  • Competitor and channel benchmarking
  • CPL, CAC and LTV opportunity model
  • Written diagnosis — yours, no obligation
£1,000Audit value
60 minWorking session
(02) — Architect
Weeks 1–2
02

Build

The plumbing before the campaigns.

Account architecture, tracking, creative system and landing pages. Every event instrumented server-side, every lead routed and tagged. Performance-built funnels and conversion-first creative — assembled before a single pound of media goes live.

  • Account restructure (Meta, Google, LinkedIn)
  • Server-side tracking (GTM SS · CAPI · CRM)
  • Conversion-first creative system (static, video, UGC)
  • Landing pages, qualification funnels, lead routing
11dAvg. build window
4-6Creative concepts
(03) — Deploy
Weeks 3–8
03

Deploy

Live campaigns. Tight loops. Zero theatre.

Campaigns launch across Meta, Google and LinkedIn. AI-powered targeting models, weekly creative iteration, transparent reporting straight to your inbox. You see what we see — every CPL, every conversion, every line of spend.

  • Weekly creative & audience iteration
  • Bi-weekly performance review on a working call
  • Monthly strategic reset against pipeline targets
  • Live dashboard — Looker / GA4 / CRM
WeeklyIteration cadence
LivePerformance dashboard
(04) — Compound
Weeks 9+
04

Scale

Hit the number, then make the number bigger.

Once CPL targets are locked, we compound. Lower CAC quarter on quarter, higher LTV through nurture and retention, predictable pipeline you can model against. If we don't deliver, you don't pay — that's the deal.

  • Quarterly CAC reduction targets
  • Retention, nurture and LTV programmes
  • New-channel testing on retained budget
  • Performance-based commercial model
4.2×Median ROAS
No winNo fee guarantee
(Cadence) — Your first 90 days, week by week
Day 0
Strategy call
Free audit. Written diagnosis. No obligation.
Days 1–11
Architecture
Accounts, tracking, creative, funnels — built and tested.
Day 12
First leads
Campaigns live. First qualified leads in your CRM.
Days 13–60
Iterate
Weekly creative refresh. CPL down. Pipeline up.
Day 90
Compound
Target locked. Scale begins. Channel expansion next.
(Next) — Step one

Book the strategy call.

Free strategy call · £1,000 value